To do their best to encourage their members not to offer, recommend or buy advertising spaces on websites or mobile applications that infringe copyright or that distribute counterfeit goods on a commercial scale – and allow: that their services can be used for geolocation, or in the context of placing advertising space in accordance with MOU principles and subject to existing laws, policy makers in the UNITED States, the EU and its Member States and other countries should support further research and discussion on how voluntary agreements can be a standard part of the digital piracy package in each country, and more proactively to promote more agreements. The United States and the European Union have moved towards such a comprehensive approach to protecting and supporting creativity behind digital intellectual property, taking into account the lifetime of intellectual property rights, from registration to law enforcement, and the anti-piracy tools that can be used in each of these rights.  This should of course involve organizations and stakeholders participating in current voluntary agreements and exchanging experiences and best practices to see how they can be applied to different parts of the piracy ecosystem. These parties should also include voluntary agreements as part of the best practices that support them in efforts by other countries to develop a healthy and creative legal digital economy. In a way, these voluntary agreements to lower the rankings of piracy sites on what major search engines, like Google, have themselves done, because they incorporate copyright suppression clues into their search search algorithms to help rank pages.  At the end of June 2018, a Google spokesperson said that it had downgraded 65,000 websites each week worldwide and that such degradation had caused about 90 percent of their visitors to lose to websites because of Google`s search.  This shows the effects of demotion. And while this is certainly progress, piracy sites have reacted – including jumping from a domain to a domain – to bypass the down-ranking settings of a particular website.  This underscores the need for search engines to work with other stakeholders to make it harder for hacking sites to play a leading role in search results – such as Google, which blocks piracy sites in Chrome and Firefox because of malware – while dealing with websites that provide legal sources of content.  The Senate UNTER IP Committee focused on copyright reform in 2020. Senator Thom Tillis (R-NC), who chairs the subcommittee, will work both to update an outdated copyright office for a paper world and to update the Digital Millennium Copyright Act (DMCA), adopted only 24 years ago, but already old in light of the evolution of the Internet and the evolution of technology during this period. Specific voluntary agreements set up this broader framework to tackle different parts of the digital piracy ecosystem in Europe. At some point, the question might arise as to who owns the copyright on the works of volunteers.
 Ted Johnson, “Internet Service Providers, Studios and Record Labels Call It Quits on Copyright Alert System,” Variety, January 27, 2017, variety.com/2017/digital/news/copyright-alerts-piracy-mpaa-comcast-att-1201971756/. Despite what some claim, piracy of digital content remains a significant threat to creative people and businesses that depend on copyright protection. It should be obvious that allowing free (and illegal) consumption would reduce paid (and legal) consumption.